Making Social Media Personal

Posted in Uncategorized by andrewpink on April 27, 2010

The idea of living in a world where everything has a different perceived value from one person to another is something I’ve a constantly fascination with.

Beautifully underlined by the One Red Paper Clip experiment back in 2006, where within in only 14 trades Kyle MacDonald ended up with a house on Main Street, Kipling Saskatchewan. Although this became underpinned by massive media support, the project shows just how important social engagement, entertainment and general human interest can have in delivering millions of dollars worth of free airtime and publicity, not to mention a house.

The power of this project is clearly not in the initial item, its intrinsic value is minuscule. Summed up at the end of this 20/20 report by Corbin Bernsen, it is the drive of an individual to make it happen. Why? Because it was personal. It is that which we should all have in the forefront of our mind when engaging in social media. Determining how much and how far are we prepared to go to make it personal to us and not just the business we work in.

Trade list
One red paper clip – Fish Shaped Pen – Smiley face door knob – Camping stove – A Generator – A Keg of Beer – Snowmobile – Weekend in Yahk – Recording contract – Years rent free apartment – Hang out with Alice Cooper – Kiss snow globe – A part in a movie – House in Kipling

The official One Red Paperclip site



Posted in Uncategorized by andrewpink on April 23, 2010

What a great piece of inspiration, sponsored by the Wieden & Kennedy Agency yesterday, at ACMI. Art & Copy, an amazing piece to us all in advertising. Shows just how fragile, but powerful the creative process can be. If you missed it, better Bit Torrent it, well worth a watch.

The Sandpit

Posted in Uncategorized by andrewpink on April 18, 2010

A brilliant piece of Stop Motion photography by Sam O’Hare. A day in the life of New York City shot from its roof tops. Shot on a Canon D3 and requiring 35,000 still images to be taken, the studio post production gives the clip these wonderfully dynamic effects that brings the whole piece together.

Sam was inspired to do this piece from watching movies such as  Koyaanisqatsi and time-lapse tilt shift photography. Put simple a work of video art.

Brand Perception

Posted in Uncategorized by andrewpink on April 18, 2010

Ogilvy One’s long time technical and brand guru, Rory Sutherland, relooks at what we should really think about when talk about brand perception.

Online Survey Tools

Posted in Uncategorized by andrewpink on April 18, 2010

A great way to understand your user and customer base. Online survey tools abound these days, with some giving you free limited access to their services i.e. free 10 question survey. Frustratingly you can’t use the results publishing functionality when its free, you’re also limited to the number of responses (<100) you can have. For small and big business these are wonderful tools and are great enablers in your decision making process.

Here are just two of the best ones out there at the moment
– Survey Monkey. Click here
– Zoomerang. Click here

The Power of Mashups – The father of the internet explains

Posted in Uncategorized by andrewpink on April 18, 2010

Tim Berners-Lee, the father of the internet, shows the value of open data sources. How it has allowed developers, companies and individuals to mashup data to deliver powerful and meaningful sources of information and tools. Content is king – Businesses and Marketing departments should take note, as data led online platforms will enable them to engage at far greater depths with their customers than ever before.

Is this the best Viral Marketing campaign ever?

Posted in Uncategorized by andrewpink on April 18, 2010
Swedish TV licensing 

The best viral campaign ever? Click on image

Swedish TV licensing authority needed to drive awareness and remind the Swedish public to pay for their TV licensing fee. This fantastic example of technological integration of user added content help, generate 14 million unique visitors in 8 weeks. This made more impressive as Sweden only has a population of 9.2 million. For more information on this visit it here